Axioms of Web Design

Axioms of Web Design
Utah.com

When deciding what webpage I should do for this activity I had to think long and hard because I couldn’t think of a particular website that was my absolute favorite. I happened to pull up Utah.com to look at some new hiking trails that I hadn’t been on yet and I was looking through it and it hit me that this was a very well put together website and worked perfectly for this activity.

When looking into what is considered to be the most relevant bit of understand and what information is present about the overall business objective, is listed right on the landing screen about everything that Utah has to offer and why it is viewed as one of the top travel destinations in the world.

Utah.com uses the strong grid very well in communicating their message and making it easy for the user to find the information in which they are looking for. All the information needed is present at the very top with links to get you to navigate quicker through the page to access the information that you are looking for.

Scrolling through the page I found there to be many images that followed the lower right axiom. The entire page consisted of an image in the lower right of an activity or place that you can do. I found this to be very effective as well as having it lead my eye down the page at an angle. I would view the content as I scrolled down the page but also found my eyes shiftily moving at an angle to view the images that were present. This combo made the viewing process very easy and was filling the page with a lot of information in a small amount of time which I enjoyed without being to overwhelmed.

There is a high degree of intuitiveness in the pictures and the slogans they use with each picture. Each picture has a very appropriate wording to make you strongly believe the message being portrayed. The main point that is trying to be portrayed is that we are a very outdoor friendly state and that is shown in the landing pages’ video which sits center and has a high degree of contrast drawing you into that video and making you want to click play. A side from the landing pages’ video, there are very aesthetically pleasing images present within this website that draws the user in. The pictures are of Utah’s beautiful landscapes which we know to be truly stunning. The website portrays those images very well making the user want to visit these places which is the websites business objective. The website also does have the ability to change the aspect ratio to third and fourth screen devices allowing for mobile use on the go.