Compose a Frame

I walked around in the later hours of the evening when there wasn't very many people around because I really wanted to look at a lot of different places without running into a bunch of people. The Holland building is a very well designed building with many unique features that once you start to look at all of the little things you really appreciate the planning and artistry that goes into designing a building such as this one. After walking around I ended up in one of my favorite spots in the building which was the fourth floor balcony. I usually use this spot to take pictures of the sunset as well as the unique layout of the land in which St. George is known for. This time I turned my lens to the building looking for a frame that represented the elements of still composition. I moved as far back as I could and I finally saw the frame I wanted to capture and this is what I came up with.

This frame immediately caught my eye when it comes to the notion of the rule of thirds. I originally viewed this from left to right as opposed to right to left. The night sky and the banister meet in a what I would consider to be a figure ground relationship to form the first third in this picture. The middle thirds of this frame is the walkway of tiles to the glass window that eventually leads to the ceiling with draws your eyes back up the frame then back to the tiles. The last thirds of the frame is separated by a vertical column which separates the walkway and the inside of the building as well as the red walls and white board.

This frame is heavily dominated by the diagonal rule in many different aspects. The one that I can't overlook even if I tried is the banister moving along a diagonal plane that leads to the glass window which shows what's inside the building. As it so happens there is a lighting fixture placed almost directly over the banister that moves in a diagonal plane in which the two work together the actually form a natural vanishing point for the eye to follow. The diagonal lines on the tables lead your eyes inside the building in the which then follows the lines from the lights as well as the red wall and white board which continues to flow through the entirety of the frame. The lines on the pillar moves your eyes to the ceiling which also includes many lines that bring out texture in the ceiling. There is a figure ground relationship between the floor and the glass banister on the right which both include diagonal lines that move your eyes back and fourth. With the diagonal lines there are graphic vectors present that are created from these lines. One that I notice a lot in this frame is the glass windows and how the diagonal lines lead to this vector and bring a sense of direction to the layout of this balcony naturally all lines are leading you back inside the building from this spot.
 

Axioms of Web Design

Axioms of Web Design
Utah.com

When deciding what webpage I should do for this activity I had to think long and hard because I couldn’t think of a particular website that was my absolute favorite. I happened to pull up Utah.com to look at some new hiking trails that I hadn’t been on yet and I was looking through it and it hit me that this was a very well put together website and worked perfectly for this activity.

When looking into what is considered to be the most relevant bit of understand and what information is present about the overall business objective, is listed right on the landing screen about everything that Utah has to offer and why it is viewed as one of the top travel destinations in the world.

Utah.com uses the strong grid very well in communicating their message and making it easy for the user to find the information in which they are looking for. All the information needed is present at the very top with links to get you to navigate quicker through the page to access the information that you are looking for.

Scrolling through the page I found there to be many images that followed the lower right axiom. The entire page consisted of an image in the lower right of an activity or place that you can do. I found this to be very effective as well as having it lead my eye down the page at an angle. I would view the content as I scrolled down the page but also found my eyes shiftily moving at an angle to view the images that were present. This combo made the viewing process very easy and was filling the page with a lot of information in a small amount of time which I enjoyed without being to overwhelmed.

There is a high degree of intuitiveness in the pictures and the slogans they use with each picture. Each picture has a very appropriate wording to make you strongly believe the message being portrayed. The main point that is trying to be portrayed is that we are a very outdoor friendly state and that is shown in the landing pages’ video which sits center and has a high degree of contrast drawing you into that video and making you want to click play. A side from the landing pages’ video, there are very aesthetically pleasing images present within this website that draws the user in. The pictures are of Utah’s beautiful landscapes which we know to be truly stunning. The website portrays those images very well making the user want to visit these places which is the websites business objective. The website also does have the ability to change the aspect ratio to third and fourth screen devices allowing for mobile use on the go.